Micro-Epsilon Measurement Technology Ltd

Business to Employee (B2E) / Business to Business (B2B)

The Micro-Epsilon Group is focused on the development, productionand selling of sensors and measuring systems. Various product lines from Micro-Epsilon are used worldwide due to their quality assurance in production and development. In various sectors (core sectors: Automotive industry, Semiconductor industry, Mechanical engineering and Process industry), product quality and production efficiency can be improved by integrating Micro-Epsilon products. For example, the production rate of substandard semiconductor chips or smartphones can be reduced by using sensors.

Micro-Epsilon was founded in 1968, in Ortenburg in Germany and since then has become an international group of companies with 15 subsidiaries and a turnover of nearly 110 million Euro (2013). Strengths of said group of companies the synergies in both the respective development and production areas and the mutual knowledge and Know-how transfer.

Micro-Epsilon Measurement Technology Ltd is the parent company of the Micro-Epsilon Group and offers since its foundation precise measurement technology of high quality especially in the field of Mechatronics. Additionally, software, mechanical engineering and measurement technology are produced in-house so that solutions to current problems can be found quickly.

Problem statement and objectives

The leading market position of Micro-Epsilon Ltd in the field of sensor / measurement technology is based on this innovative strength. Incitements for new products or entire product lines come from customer feedback, market studies or their own R&D results. In order to secure its international competitiveness, it is important to place these new technologies on the market quickly.

Given the shorter and shorter innovation cycles and the need for control of its own product portfolio, efficient knowledge-transfer is of vital essence. An efficient design of internal training requires tools for the producer to quickly produce and disseminate new material, and also tools for the consumer that provides a memorable and comfortable illustration of product information.

Product (line) information consists of physical explanations of the measurement methods, the product characteristics and instructions for implementation and operation of a specific sensor. For most sensors, this includes the operation of a web interface (mostly for different measurement settings and illustration options) that is shared along different product lines.

Currently, the training concept at Micro-Epsilon comprises both attendance and online courses. A crucial part of this is the ILIAS-based online portal "Micro-Epsilon Sales Board" is the "Micro-Epsilon Academy". In different online courses, the Micro-Epsilon Academy allows employees to train themselves of courses. Individual information such as datasheets is available thanks to the Sales Board´s document management system. Before that,

a blog for product innovations was adopted from a third party sales system, and after that was extended with
a document management system for information on advertising media (department "Marketing"), products, general information relevant for sales (department "Sales Support") and prices, as well as with
a glossary for technical terms.

In a next step, the e-learning system will be supplemented with interactive training videos which will show product specifics such as how to use the web interface. The interactive videos will be integrated into the given structure of online courses in the ILIAS system, which allows controlling both the structure of the learning content as well as the user access rights for each released course individually.

Partnering with Micro-Epsilon Measurement Technology Ltd allows us to investigate primarily a business-to-employee (B2E) scenario. In the described application context, Micro-Epsilon Measurement Technology Ltd extended its e-learning system with a new form of training with the help of our SIVA Suite. Specifically,

The SIVA Suite offers to the operating company, Micro-Epsilon Measurement Technology Ltd, the following possibilities:

The SIVA Suite provide a distribution channel for video-based exercises with direct integration into the existing e-learning system between Micro-Epsilon ("Business") and its employees ("Employees"). The training videos can also be shared with agency companies and their sales personnel, thus allowing to transfer some insights to the business-to-business (B2B) area. In addition, releasing tailored or reduced versions of the interactive training videos to customers (business-to-consumer, B2C) is feasible.
Also, the very same channel facilitates bi-directional communication and collaboration between Micro-Epsilon’s personnel, partners and customers.

Homepage: http://www.micro-epsilon.com/